What is Miami Swim Week and How to Spot a Scam?

it’s that point of yr once more the place manufacturers begin planning for swim week and run into the confusion created by completely different producers all laying declare to possession of Miami Swim Week singularly.

We’ve been masking Miami Swim Week for over 10 years and have an aggregated calendar of reveals and occasions yearly from producers which have confirmed themselves out there. Miami Swim Week is held yearly, sometimes in July made up of a gaggle of occasions and commerce reveals that’s attended by Media, Patrons and Influencers.

MIAMI BEACH, FLORIDA – JULY 09: A mannequin prepares backstage as Oh Polly Launch New Swimwear Model Neena Swim For Miami Swim Week Paraiso Miami Seashore at The Paraiso Tent on July 09, 2021 in Miami Seashore, Florida. (Picture by Alexander Tamargo/Alexander Tamargo/Getty Photographs for Oh Polly Presenting Neena Swim)

Picture: Getty for Oh Polly

The week started with runway reveals when IMG got here to the market in 2004 and has since developed into quite a lot of occasions anchored by a number of essential commerce reveals and the runway Platform, Paraiso. The most important occasions appeal to main heavy hitters within the trade. There are many smaller occasions from smaller producers, however sometimes their manufacturing high quality is low and so images and attendees aren’t set to trade requirements, although they might be actually enjoyable client occasions!

Folks ask us so much about Pop Ups and the producers now we have labored with through the years have held a quantity and so they discover they don’t result in gross sales. Since Miami Swim Week is an trade occasion, persons are not coming to purchase swimwear at retail. They’re coming to find what’s new and subsequent, and patrons make wholesale orders.

See under for a breakdown of occasions which have established reputations as a part of Miami Swim Week.

Commerce Reveals

SwimShow– The primary and most outstanding swimwear trade platform, SwimShow, is celebrating its fortieth anniversary this yr. SwimShow will proceed to current at its landmark location, the Miami Seashore Conference Middle and can unveil its latest branding parts: a brand new brand, a redesigned present flooring with 3 new classes and a brand new digital expertise for present attendees and exhibitors, alike. Swimwear manufacturers from international locations throughout Latin America to Los Angeles all flock to Miami to current their upcoming collections. The favored present recognized for its presentation of each rising and veteran manufacturers has developed new present classes to assist each manufacturers and retailer relationships. The New New will home rising manufacturers, new to the market. Swim Core would be the staple, most sought out swimwear manufacturers in surf retailers and retailers throughout the US and past – and Swim Mode will probably be comprised of the higher-end, resort and editorial model manufacturers. The brand new present classes give patrons an opportunity to see manufacturers they might not have been conversant in – and provides the manufacturers an opportunity to attach with new retailers they might not in any other case have the possibility to community with.

Cabana– One other commerce present held within the Miami Seashore Conference Middle that pulls patrons globally. Their commerce present brings collectively high manufacturers and so they have Miami and NYC occasions. With classes spanning swimwear, resortwear, equipment, RTW, lingerie, jewellery, activewear, and footwear, Cabana connects manufacturers, retailers, and trade trendsetters who’re impressed by a way of discovery.

Destination Miami– Run by Commerce present big, Coterie, the commerce present is held on the Eden Roc, focuses on luxurious manufacturers and is a boutique commerce present.

Runway Platforms

Paraiso– That is the runway platform that persons are usually referring to once they consider Swim Week. While you see images from swim week and press protection from the large retailers, it’s sometimes protection from Paraiso. The platform rebranded a number of years in the past, however it has housed a lot of the main swim and resort manufacturers and options reveals which are trade and invite solely with editors, influencers, patrons and celebrities in attendance.

Art Hearts Fashion– They run enjoyable reveals within the New York, LA and Miami Market and these reveals are open to the general public through tickets obtainable for buy. Sizzling Tip: Grow to be a Trend Week On-line VIP Member and get particular discounted codes for tickets. The reveals are attended by a big client viewers and so they often have a number of well-known manufacturers on their schedule to make issues actually enjoyable for the general public with some good influencers and celebs attending these reveals!

Flying Solo– They’ve a really massive multi-brand present often with 30+ designers in a collective format and added Miami to the listing of cities final yr.

Learn how to Spot a Rip-off

If the worth appears low compared to pricing provided with the established platforms listed above, be weary of a possible rip-off or exploitation. Ask questions and if you happen to aren’t getting direct solutions, there’s probably trigger for concern. Some issues to evaluation and consider.

How lengthy has the platform been out there?
What number of designers are returning?
What press did the occasion generate final yr?
What media attended the occasion previously few years?


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