iPhone 12’s new purple color is pastel perfection

iPhone 12 Purple

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The iPhone 12 now comes in an exquisite new purple hue. 

iPhone 12 Purple

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iPhone 12 Purple

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Apple CEO, Tim Cook said the new purple color is meant to evoke spring.

iPhone 12 Purple

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In the promotional video, the purple color looked like a deep rich purple like Prince purple. But as you can see here, it’s actually a lighter purple.

iPhone 12 Purple

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The iPhone 12 box has elements of purple too.

iPhone 12 Purple

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But even though the box is a little different, the iPhone is the same as the existing iPhone 12 and 12 Mini.

iPhone 12 Purple

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 It has the same flat-sided design, support for 5G and OLED screen with support for HDR. The screen is covered with Apple’s ceramic shield. 

iPhone 12 Purple

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The body has an IP68 rating for dust and water resistance and supports MagSafe wireless charging and accessories. 

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iPhone 12 Purple

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The iPhone 12 also features the same A14 Bionic processor, runs the same iOS 14 software and even has the same cameras.

iPhone 12 Purple

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The purple iPhone 12 goes on presale April 23 and will be available on April 30. Prices start at $829 (£799, AU$1,350) for the iPhone 12 or $799 if you activate it on a carrier when you buy it.

iPhone 12 Purple

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If you love the purple and aren’t sure, whether to buy the iPhone 12 in it’s fresh new hue or wait for the iPhone 13, read our coverage addressing exactly.

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iPhone 12 Purple

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iPhone 12 Purple

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iPhone 12 purple

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